David Bruce (brewer)

David Bruce
David Bruce circa 2008
Born	Alexander David Michael Bruce 5 July 1948 Shimla, India
Nationality	British
Occupation	Entrepreneur
Known for	Firkin Pub Chain, Bruce's Brewery (founded in 1979) & West Berkshire Brewery

Alexander David Michael Bruce (born 5 July 1948 in Shimla, India) is an entrepreneur and has been involved in the international brewing and leisure industry since 1966, in a career that has covered both production and retailing.

He attended Cheltenham College. His father died when he was young.

Bruce began his career in 1966, brewing with both Courage Brewery and Theakston Brewery (in North Yorkshire) for six years. This was immediately followed by six years licensed retail experience with Charram Ltd and The Star Group of Companies.

Bruce went on to found the Firkin Pub chain and Bruce's Brewery, which started as a single pub in Elephant and Castle, London, in 1979.Peter Austin oversaw his choice of kit and the design for its small basement brewery. He borrowed £10,000, secured against his house, and opened the Goose and Firkin at 47 Borough Road (A3202) next to the junction of Southwark Bridge Road and a railway bridge leading to Blackfriars station over the river to the north, and close to the Ministry of Sound and the Student Centre of the Polytechnic of the South Bank (now London South Bank University). The pub is now the Duke of York. By 1986 he had six Firkin pubs and ten by 1988, turning over £3m; at the time Britain had 75,000 pubs. The pubs sold their own beer, Dogbolter. Each pub cost around £250,000. The Firkin motto was Usque ad Mortem Bibendum.

In February 1988 he put his eleven Firkin pubs up for sale, selling them for £6.6m in May 1988 to Midsummer Leisure, who were taken over by European Leisure. After the sale the pubs were run under the company Bruce's Brewery. In July 1990, European Leisure put the 18 pubs up for sale.

Allied Lyons bought the Firkin chain (fifteen pubs) in 1991; Allied Lyons became Allied Domecq in 1994. In 1996 Allied Domecq opened 40 sites, taking the number of Firkin pubs to 160, turning over £100m. The chain would grow to 170 sites under a succession of owners until it was bought by Punch Taverns in 1999 and disbanded. Many former Firkins became O'Neill's, owned by Mitchells & Butlers, and have a similar sparse décor to the original Firkin pubs. The Firkin chain had a steep decline after October 1999, when all on-site brewing was discontinued. The chain had been effectively bought by Bass Brewery (which became Six Continents in June 2000).