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Dateline NBC

Dateline NBC
Dateline NBC.png
Also known as Dateline
Genre Newsmagazine
Presented by Lester Holt
(for past anchors, see section)
Theme music composer Michael Karp (1992–2006)
Composer(s) Michael Karp (1992–2006)
Country of origin United States
Original language(s) English
No. of seasons 25
Production
Camera setup Single-camera
Running time 1 to 2 hours (including commercials)
Production company(s) Peacock Productions
Release
Original network NBC
Picture format 480i (SDTV)
(1992–2008),
1080i (HDTV)
(2008–present)
Original release March 31, 1992 (1992-03-31) – present
Chronology
Related shows NBC Nightly News
External links
Website

Dateline NBC, or simply Dateline, is a weekly American television newsmagazine/reality legal show that is broadcast on NBC. It was previously the network's flagship news magazine, but now focuses mainly on true crime stories with only occasional editions that focus on other topics. The program airs Fridays at 10:00 p.m. Eastern Time (9:00 p.m. Eastern for special two-hour editions) and on most Sundays, outside of National Football League season, at 7:00 p.m. Eastern Time; special Saturday editions also occasionally air during the fall and winter months. Two-hour feature-length editions sometimes air on any given scheduled evening, often to fill holes in the primetime schedule on the program's respective nights due to program cancellations.

Dateline is historically notable for its longevity on the network. The program debuted on March 31, 1992, initially airing only on Tuesdays, with Stone Phillips and Jane Pauley serving as its co-anchors. Tom Brokaw and Katie Couric joined the program when the previously separate newsmagazine Now with Tom Brokaw and Katie Couric was converted into Dateline Wednesday. Gradually, the program expanded with the addition of a third night (on Friday) in 1994 and a fourth night (on Monday) in 1997, peaking at five nights of airings each week (eventually adding a Sunday edition) in mid-1999 and 2000. The number of nights that the program aired on began to be reduced with the rise of equally-economic and popular reality television programming and the result of viewer exhaustion with the multiple-night format. Editions first began to be removed in the spring of 2001, with the main Tuesday slot being eliminated in 2003.

Dateline was the first "multi-night" franchise that "established brand power by 'stripping' editions," a strategy by NBC's entertainment division to place the program in the same time slot every week. It was considered to be a singular program rather than multiple weekly programs, and included many teasers and multiple installment interviews (NBC later tried a similar strategy of "stripping" with The Jay Leno Show in 2009). In its prime, from 1995 to 1999, Dateline provided significant breaking news coverage. The program featured sensationalized news stories and drew in viewers with stories aired in multiple installments. By 1999, any one individual Dateline edition placed in Nielsen's top 10 most-watched television programs among total viewers during most weeks. NBC capitalized on its relationship with CNBC and MSNBC by airing repackaged stories seen on past Dateline broadcasts on the retrospective series Headliners and Legends and Time and Again.


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