Dash (boutique)
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| Fashion boutique | |
| Founded | June 2006 Calabasas, California, United States |
| Founders |
Kourtney Kardashian Kim Kardashian Khloé Kardashian |
| Headquarters | Los Angeles, California, United States |
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Number of locations
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West Hollywood Miami Beach New York City |
| Products | High-end clothes and accessories |
| Services | High-end clothing store |
| Owners |
Kourtney Kardashian Kim Kardashian Khloé Kardashian |
| Website | shopdashonline |
Dash (stylized as DASH) is a boutique clothing and accessory chain founded in 2006 by the Kardashian sisters (Kourtney, Kim, and Khloé). As of 2015[update], the chain has three locations in the United States.
The first Dash boutique was opened in Calabasas, California in 2006. The original store was subsequently relocated to West Hollywood in 2012. The retail stores have appeared on reality television series about the Kardashian family, Keeping Up with the Kardashians, which premiered in 2007 on the E! cable network.Kim Kardashian has disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people's attention and later said that she "didn’t think it would turn into what it turned into." The second store was opened in Miami Beach, Florida on May 20, 2009.
The third store was opened on November 3, 2010, in the SoHo district of Manhattan, New York City.
In the summer of 2014, the sisters opened a pop-up retail store in Southampton, New York, which was featured in Kourtney and Khloé Take The Hamptons, another spin-off series.
The television series entitled Dash Dolls premiered on the E! cable network, on September 20, 2015. The reality series "follow[s] the lives of the Kardashian sisters' young, fun and hot D-A-S-H boutiques employees as they navigate the hectic life of a twenty-something in Hollywood while representing the Kardashian brand."
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