Darren Romanelli
| Darren Romanelli | |
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| Nationality | American |
| Other names | Dr. Romanelli, DRx |
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| Website | www |
Darren Romanelli (DRx, Dr. Romanelli) is a Los Angeles based designer, marketer, and director. He is most notable for creating series of customized, limited edition clothing, furniture and collectibles. Romanelli adds his signature (DRx) to each project and has been involved with all levels of a project's development, from inception to display to promotion. He has had collaborations with Converse,Coca-Cola,Jaeger LeCoultre, and Disney among others.
DRx x British Knights - British Knights is a New York-based footwear label inspired by hip-hop culture. Romanelli was brought on board as the creative "doctor" to bring a new look to the non-performance shoes. In this collaboration he created four styles that combined performance-level materials with streetwear aesthetics. Features included earth tone midtops with ribbed brown leather paneling and black and white hi-tops that incorporate the British flag. The first designs were unveiled on February 17, 2014 at Agenda in Las Vegas before officially going on sale March 15, 2014.
StreetVirus is a marketing agency in which Romanelli is co-owner. The agencies client roster has included; Disney, FOX, Warner Bros., Converse, and Grenco Science the makers of the G Pen. Romanelli and StreetVirus have aligned brands with specialty boutiques in cities around the world such as; Maxfield Department Store in Los Angeles, Colette in Paris, and Barneys in Tokyo.
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