Danny Sullivan (technologist)
| Danny Sullivan | |
|---|---|
"Mug shot" of Danny Sullivan in 2005.
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| Born |
September 26, 1965 Newport Beach, California, U.S. |
| Alma mater | University of California, Irvine |
| Occupation | Technologist, Journalist |
| Known for | Founder of Search Engine Land and Maximized Online |
| Spouse(s) | Lorna Harris (m. ?) |
| Children | 2 |
Danny Sullivan is the Chief Content Officer at Third Door Media, and co-founder of Search Engine Land, an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics. Third Door Media also produces Marketing Land, a sister website that covers broader digital marketing topics including social media, display advertising, email marketing, analytics, mobile, and marketing technology. Search Engine Land and Marketing Land are owned by Third Door Media, of which Danny Sullivan is partner and chief content officer.
Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the Los Angeles Times and The Orange County Register. Danny helped found Maximized Online with programmer Ken Spreitzer. Later, he married Lorna Harris, and lived for several years in Chitterne, a small village in England. They have two sons. The family moved to Newport Beach, California. Danny can be accredited to popularizing the term Search Engine Marketing within an article he published on Search Engine Watch although does not take credit for coining the term.
Sullivan started Search Engine Watch in June 1997 after he posted research about search engines, called A Webmaster's Guide To Search Engines, in April 1996. Search Engine Watch was a website with tips on how to get good search engine results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). He stayed on to maintain the site, and be the editor-in-chief. In 2006, it was sold to Incisive Media for $43 million. Search Engine Watch was considered by Matt Cutts of Google as "must reading", and Tim Mayer of Yahoo! as the "most authoritative source on search".
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