Daniel Yankelovich
| Daniel Yankelovich | |
|---|---|
| Born |
December 29, 1924 Boston, Massachusetts |
| Occupation | Social scientist |
| Spouse(s) | Barbara Yankelovich |
| Website | Personal Website |
Daniel Yankelovich (born December 29, 1924) is a public opinion analyst and social scientist.
After attending Boston Latin School, Yankelovich graduated from Harvard University in 1946 and 1950 before completing postgraduate studies at the Sorbonne in France. As a psychology professor he has taught at New York University and The New School for Social Research. In 1996 he served as Senior Fellow at the John F. Kennedy School of Government at Harvard.
In 1958 he founded the marketing and research firm Daniel Yankelovich, Inc., which was later renamed as Yankelovich, Skelly, & White, Inc., remaining chair till 1986. In 2008, Yankelovich merged with Henley HeadlightVision to create The Futures Company, a planning consultancy that exists under the WPP communications holding company. He also founded The New York Times/Yankelovich Poll, now The New York Times/CBS Poll. In 1976, together with Cyrus Vance, he founded Public Agenda, a nonpartisan group devoted to public opinion and citizen education. In 1995 he was awarded the Helen Dinerman Award by the World Association for Public Opinion Research.
Yankelovich conducted an analysis of Landmark Education, Analysis of The Landmark Forum and Its Benefits, which consisted of a survey conducted of more than 1300 people who completed The Landmark Forum during a three-month period. Some details of the study methodology, especially concerning sampling methods and demographics of study participants, remain undefined in Landmark Education's "full report" on it. It is unknown whether any part of Yankelovich's study was based on direct empirical research through participation in any of Landmark Education's related coursework. Yankelovich concluded that 3 month after having participated 90% to 95% self-reported value in taking the course.
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