Daniel Defense
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| Private Company | |
| Industry | Arms |
| Founded | 2002 in Savannah, GA, United States |
| Headquarters | Black Creek, Georgia, United States |
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Key people
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Marty Daniel (CEO) |
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Number of employees
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200 |
| Website | danieldefense |
Daniel Defense is an arms manufacturer, founded at the turn of the 21st century by Marty Daniel in Savannah, Georgia. Following substantial growth, in 2009 Daniel Defense expanded and moved into a new manufacturing facility in Black Creek, Georgia where it is now based. It has also expanded to a second facility in Ridgeland, South Carolina with 90,000 square feet for production. Daniel Defense has managed to increase its revenue by more than 100% three years in a row and has been featured in Inc Magazine's Top 5000 list in 2012 and 2013 which shows the fastest growing private companies in the United States. Over several years of production, Daniel Defense has managed to acquire high-profile customers for its rail systems, such as the US Special Operations Command, and the UK's Ministry of Defence.
Daniel Defense manufactures a variety of items related to firearms including its own custom variants of the AR-15 rifle, advanced rail systems, custom upper receivers, and advanced barrels. It also offers a web page where a buyer can customize a DDM4, a custom AR-15 variant, with Daniel Defense parts and accessories, and then order it. (In the recent months, Daniel Defense have experienced an overwhelming demand for their products. In an effort to better serve their stocking dealers and provide them with inventory, Daniel Defense is temporarily suspending the Build Your DDM4 site)
In December 2013, Daniel Defense was involved in controversy when it submitted an advertisement to several local Fox stations for broadcast during the Super Bowl. The stations rejected the advertisement, citing NFL advertising policy which states: “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunition's will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.” Daniel Defense responded to the rejection by criticizing the NFL's policy and Fox's decision, asserting that its ad did not contain any firearms, and that it also sells outdoor equipment, not only firearms, and accordingly falls within the exceptions in the policy. The NFL responded to the claims by denying any involvement in the rejection of the advertisement, but it did confirm that its policy does ban advertisements with firearms in them and in the end the advertisement was not accepted.
In 2016, CEO & Founder Marty Daniel was featured in Season 1, Episode 3 of CarbonTV's original series, American Elements.
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