Dan Amrich

Dan Amrich
Born	Daniel Edward Amrich Ewing, New Jersey
Residence	San Francisco, California
Nationality	American
Other names	Dan Elektro
Occupation	Community Developer
Spouse(s)	Katrin Auch
Website	http://www.bunnyears.net

Dan Amrich (born 5 February 1971) is an American writer, author, actor, musician, and social media expert. He graduated from Ithaca College with a major in Audio Production and minor in Writing and became a professional journalist and critic with numerous video game and music magazines and websites. He currently works for Ubisoft as Community Developer, and resides in the San Francisco Bay Area in California.

During the mid-1990s, Amrich wrote for Harris Publications’ Country Guitar Magazine, Guitar World, and SLAM Magazine. He also worked as an editor for Flux Magazine, ran the video games section of America Online’s Critics’ Choice, and was the Editor in Chief of GameSport Magazine. He also wrote freelance articles for Wired, Time Out New York, and NBA Inside Stuff, among others.

In 1996, Andy Eddy offered him the position of Executive Editor on Digital Diner, an internet lifestyle magazine startup from Metropolis Publications. Only two issues were released before the magazine folded.

In 1997, Amrich began working at GamePro under the editorial aliases Dan Elektro and Bad Hare. He eventually became the features editor, wrote the responses in the reader letters column, and was the main editorial moderator at GamePro.com's user forums. He also created the GamePro Enigma metapuzzle for the March 2003 issue, and the GamePro Enigma II for the March 2004 issue. Before ending his tenure with the magazine, he authored the book PlayStation 2 For Dummies.

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