Dairy Promotion Program

The Dairy Promotion Program is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses.

It provides primary funding for Dairy Management Inc. Dairy farmers fund this self-help program through a mandatory 15¢/cwt. assessment on all milk produced and marketed commercially in the 48 contiguous states. Dairy farmers can direct up to 10¢ of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs.

The Dairy Production Stabilization Act of 1983 (P.L. 98-180, Title I) authorized the program. The program is administered by the National Dairy Promotion and Research Board (Dairy Board), a group of 36 dairy farmers appointed by the Secretary of Agriculture to staggered three-year terms.

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