Subsidiary | |
Industry | Automotive |
Fate | Reincorporated as GM Daewoo after bankruptcy, and replaced by GM Korea in 2011 |
Successor | GM Korea |
Founded | 1937 (National Motors) 1962 (Saenara Motors) 1965 (Shinjin Motors) 1972 (GM Korea) 1976 (Saehan Motors) 1983 (Daewoo Motors) |
Defunct | 2002 |
Headquarters | Bupyeong-gu, Incheon, South Korea |
Products | Automobiles |
Daewoo Motors was a South Korean automotive company established in 1982, part of the Daewoo Group. It sold most of its assets in 2001 to General Motors, after running into financial trouble, becoming a subsidiary of the American company and in 2011, it was replaced by GM Korea.
The company was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. The name was changed to Saenara Motor in November 1962. Saenara was assembling and selling the Datsun Bluebird PL310. The first automobile company in Korea, Saenara was equipped with modern assembly facilities, and was established after the Automobile Industry Promotion Policy was announced by the South Korean government in 1962. Saenara Motor was then bought by Shinjin Industrial in 1965, which changed its name to Shinjin Motors after establishing collaborations with Toyota.
After Toyota's withdrawal in 1972, Shinjin Motor started a joint venture with General Motors under the name GM Korea, but was renamed again in 1976 to Saehan Motor. GM Korea shortly sold their Rekord under the GM Korea marque, together with the Holden Torana based Chevrolet 1700.
After the Daewoo Group gained control in December 1982, from January 1983, the name was officially changed to Daewoo Motor Co. Until 1996, all cars were based on models from General Motors. All Saehan models were named Daewoos, the Maepsy being refreshed became the Maepsy-Na. The Royale Series models were kept, Daewoo adding the Royale XQ and Royale Duke (March 1982), Royale Prince (July 1983) and Royale Salon Super (March 1986). Above the Royale range, the Daewoo Imperial flagship luxury car was added in 1989, with styling reminiscent of the contemporary Chrysler Imperial and New Yorker, but also luxury Japanese sedans. It was produced until 1993.