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Daewoo Maepsy

Daewoo Maepsy
1982 Saehan Maepsy.jpg
Overview
Manufacturer Daewoo
Also called Saehan Gemini
Saehan Bird
Saehan Maepsy
Daewoo Maepsy-Na
Saehan Max (pickup)
Daewoo Max (pickup)
Production 1977–1986 (1989 for taxi usage)
Body and chassis
Body style 2-door pickup truck
4-door sedan
Related Isuzu Gemini
Chevrolet Chevette
Holden Gemini
Opel Kadett
Vauxhall Chevette
Chronology
Predecessor Saehan Camina
Successor Daewoo LeMans

The Daewoo Maepsy (대우 맵시) is a compact car that was manufactured by Daewoo (and its predecessor Saehan) in South Korea from December 1977 to 1989. The Maepsy was a badge engineered version of the Opel Kadett C, or to be more precise, of the PF50 Isuzu Gemini. Originally the car was sold as the Saehan Gemini (Saehan Bird in export markets), but in February 1982 the car evolved to become the Saehan Maepsy. By 1983 it was called the Daewoo Maepsy after Saehan Motor was bought out by the Daewoo Group, and finally the Daewoo Maepsy-Na (New Maepsy, 맵시나). The word "maepsy" means "beautiful" in Korean.

The original Gemini was equipped with a 1492 cc imported four-cylinder engine. Power was 73 PS (54 kW) at 5,400 rpm, for a claimed top speed of 160 km/h (99 mph). This imported engine made the car rather expensive, however, and when the Hyundai Pony was introduced Saehan's market share dropped precipitously. A measure of popularity was retained as the Gemini was the only compact car in South Korea with an available automatic transmission.

In 1981, in an attempt at consolidating the South Korean transportation industry which had been hard hit by the 1980 recession, the new military dictatorship of Chun Doo-hwan forced Kia to give up production of its Brisa and focus entirely on light trucks. In return, Saehan and Hyundai had to give up this segment of the market, while a planned merger of the two did not come to fruition. Not only did these changes allow Saehan a bigger share of the market, but they were also able to use the domestically built 1.3-liter (Mazda TC) engine that Kia no longer had any use for, which lowered the price of the new Maepsy considerably. The facelifted Saehan Maepsy was introduced in February 1982, with the 1.3-liter engine using LPG and producing 76 PS (56 kW) (SAE) for a top speed of 151 km/h (94 mph). The 1.5-liter model claimed 84 PS (62 kW) (SAE) but somehow had a slightly lower top speed of 150 km/h (93 mph) (140 km/h or 87 mph for the automatic). In 1983, the name was changed to Daewoo Maepsy.


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Wikipedia

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