DXRR (Davao City)
Current Logo for MOR 101.1 Davao
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| City | Davao City |
|---|---|
| Broadcast area | Davao Region and Surigao del Sur, other parts of Maguindanao Province |
| Branding | 101.1 MOR My Only Radio For Life! Davao (an ABS-CBN station) |
| Slogan | For Life! Lahi Ra Gyud Mor Na Ron |
| First air date | 1992 (as Radio Romance) 1995 (as STAR Radio) 1997 (as ABS-CBN Radio) 2001 (as MOR) |
| Format | Contemporary MOR, OPM |
| Power | 10 kilowatts |
| ERP | 87 kilowatts |
| Class | C,D,E |
| Callsign meaning | Radio Romance |
| Affiliations | My Only Radio Network |
| Owner | ABS-CBN Corporation |
| Sister stations | ABS-CBN DXAB Radyo Patrol Davao |
| Webcast | MOR Davao Live Streaming |
DXRR (MOR 101.1 Davao) - is an FM station owned and operated by ABS-CBN Corporation in Davao City. The station's studios and transmitter is located at ABS-CBN Broadcast Center, Shrine Hills Matina, Davao City. From 2006 to 2013 it is still the No. 1 Radio Station in the city as well as one of the 17 MOR radio stations of ABS-CBN Regional Network Group in the Philippines. It is a 24-hour operating station, except on Sundays and Mondays where it goes off air at 12:00 midnight to 4:00 AM, and except Holy Week of each year where it goes off air at midnight of Maundy Thursday and lasts until 4:00 AM on Easter Sunday.
The station first broadcast in 1992 as 101.1 RR-FM Radio Romance, playing all easy listening love songs and simulcast over Radio Romance-DWRR 101.9 in Manila, the flagship counterpart. In 1995, the station became a full-fledged originating station when it was reformatted to Star Radio 101.1, which carried Hot AC and OPM format (which is based from the co-owned station in Cebu a year ago and also coincides the expansion of ABS-CBN's FM network in the rest of the key regional cities in the said year). In 1997, following the formation of the Regional Network Group (RNG), it was rebranded as ABS-CBN Radio 101.1. On July 14, 2001, 101.1 FM Davao (and the other ABS-CBN RNG FM stations), was rebranded to MOR 101.1 For Life!. In a hand of Nielsen and Kantar Media Survey, MOR Davao make it official number 1 Radio Station against other radio stations in Davao City in 2006. On July 8, 2013, MOR 101.1 Davao together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila was rebranded as MOR 101.9 For Life!. On September 1, 2014, they changed again their programs' name synchronous with other regional MOR stations. In December 2016, MOR Davao celebrates 10 years for over-all Number 1 Radio Station in Davao City since 2006.
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