DIS magazine

DIS is a collaborative project based in New York City. It was founded in 2010 by Lauren Boyle, Solomon Chase, Marco Roso, and David Toro, Nick Scholl, Patrik Sandberg, and Samuel Adrian Massey, and publishes DIS Magazine, a twist on a lifestyle and fashion magazine. It is now composed of Lauren Boyle, Solomon Chase, Marco Roso, and David Toro.

The project's title refers to the prefix ('to do the opposite of') and is meant to reflect an oppositional attitude. DIS is primarily known for their use of aesthetics as a tool for the subversion of mass-market or corporate culture, and for interdisciplinary overlap between advertising, fashion, communication and popular culture via the Internet. Critics and audiences have associated them with Postinternet art, though they themselves do not identify with the term, dubbing it ‘a pun with no hope for a conceit’ in one interview.

The project began and evolved from an online, interactive magazine that is a twist on a lifestyle, art and fashion magazine. In addition to the magazine, DIS consists of the platforms: DISimages—a project producing new stock imagery–– and DISown, a now closed concept store featuring work by over 30 artists as a laboratory to test the current status of the art object, as well as notions of taste and consumerism.

DIS Magazine launched in 2010.

The first issue published was the Labor Issue, co-edited with artist Chris Kasper. The magazine proposes an horizontal exploration of culture, offering articles on climate change alongside faux-commercials. The content of the online magazine was organized around categories such as distaste, dystopia, discover, and dysmorphia.

Early content was focused on identifying emerging trends and forecasting potential new ones, from accessorizing with nipple clamps through Z-CoiL shoes and Under Armour sports clothing. Explaining their original interest in fashion they have said ‘If there is a temporality that DIS explores, it is mostly imagined. What is more pertinent to this project is the fact that our generation has a blurred point of view on values and on temporality itself. The past, present, and future—or at least a visually skewed representation of them—are immediately accessible by typing a few keywords into an engine. In this way, reality is multivalent, personal, and constantly in flux. The fashion in DIS is not "high" nor "low." It is simply Medium.’

In 2011 they held a Kim Kardashian look-alike contest with MoMA PS1 for at Art Basel Miami Beach.

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