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Cycling '74

Cycling '74
Private
Genre Digital signal processing, Software development
Founded 1997
Founder David Zicarelli
Headquarters San Francisco, California,
United States
Area served
Worldwide
Number of employees
22
Parent Ableton AG
Website http://www.cycling74.com/

Cycling '74 (also known as "C74") is an American-based software development company and music label, specializing in Interactive Media. The company is best known for their work with the digital signal processing software environment Max.

Cycling '74 (C74) was founded in 1997 by David Zicarelli to serve as the distributor for his various collections of software. The company's official website states that "the name Cycling '74 comes from a 1974 bicycle catalog from which some of the images that decorated our original site were inspired". The Wayback Machine provides an archive of the website (from December 1998) here.

C74 began producing the MSP extension to Opcode Systems's 1990 program "Max" in the mid 1990s, and in 1998 started distributing both products together. There is no longer a version of Max without audio processing, so the two environments are now technically inseparable.

In June of 2017 Ableton AG announced they had acquired Cycling '74.

C74 is perhaps best known as the distributor and current developer of the Max/MSP digital signal processing environment. The company has published the program since 1999, and in 2008 released a major overhaul of the package (released as Max 5). A major Sound On Sound article (August 2008) focused mainly on the new GUI of the software. The new interface was designed using the Juce package. Aside from re-designed graphics, the development of the new system concentrated on the original code base, and has provided integrated documentation and debugging. From the release of Max 5, MSP and Jitter were included in the one package.


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