Culture jamming

Culture jamming (sometimes guerrilla communication) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of a mass society to foster progressive change.

Culture jamming is a form of subvertising. Many culture jams are intended to expose questionable political assumptions behind commercial culture. Tactics include re-figuring logos, fashion statements, and product images as a means to challenge the idea of "what's cool". Culture jamming often entails using mass media to produce ironic or satirical commentary about itself, commonly using the original medium's communication method.

Culture jamming is employed as a reaction against social conformity. Prominent examples of culture jamming include the adulteration of billboard advertising by the Billboard Liberation Front (BLF), and contemporary artists such as Ron English. Culture jamming may involve street parties and protests. While culture jamming usually focuses on subverting or critiquing political and advertising messages, some proponents focus on a more positive (often musically inspired) form which brings together artists, scholars, and activists to create new types of cultural production that transcend—rather than merely criticize—the status quo.

The term was coined in 1984 by Don Joyce of the sound collage band Negativland, with the release of their album JamCon '84. The phrase "culture jamming" comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies. In one of the tracks of the album, they stated:

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