Cucumbertown
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| Type of business | Private |
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Type of site
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Food Blogging Platform |
| Headquarters | Palo Alto, California; Bangalore, India. |
| No. of locations | 2 |
| Founder(s) | Cherian Thomas, Chris Luscher, Arun Prabhakar, Dan Hauk |
| CEO | Cherian Thomas |
| Industry | Internet, Web Application |
| Slogan(s) | Let’s make everyone cook |
| Website | cucumbertown |
| Launched | October 17, 2012 |
Cucumbertown is a food blogging platform. Based out of Palo Alto, California, it was founded by Cherian Thomas, Chris Luscher, Arun Prabhakar and Dan Hauk. It was acquired by Japanese recipe network Cookpad in June 2015.
Cucumbertown is a food blogging platform that allows users to post and browse recipes in its web based platform. It makes it easy to write recipes in a more structured way, a style opposed to the normal way to publishing recipes through blogging platforms like WordPress or tumblr in blob formats. It also allows users to write a variation on an existing recipe’s page. The website is now a library of mouth-watering recipes written by food enthusiasts from different parts of the world.
Cucumbertown was co-founded by Ex-Zynga employee Cherian Thomas, Chris Luscher, a partner at Web development firm Information Architects, Arun Prabhakar,a software engineer, and Dan Hauk, Tumblr theme designer. Cherian Thomas, an engineer based in Bangalore was passionate about food and he kept recording his thoughts on cooking and publishing systematically. Thomas, once, e-mailed Chris Luscher, partner of Information Architects, one of the leading design firms in the world, based in Zurich. Chris Luscher shared his passion in cooking and agreed to partner with him. Thomas then brought on board Arun Prabhakar, his junior at Model Engineering College, and Dan Hauk, a leading American designer. Cucumbertown is named after a mythical town, Vellarikka Pattanam (വെള്ളരിക്കാപ്പട്ടണം) in the Malayalam language. The most of the founders, a team of 4 people across 3 continents, never met face to face until the launch of the company. Dan Hauk left Cucumbertown in August 2013.
In 2012, Cucumbertown was angel funded to the extent of $300,000 by investors such as Naval Ravikant of AngelList, Paul Singh of 500 Startups,Farmville co-creator Sizhao Zao Yang, founder of MightyText Maneesh Arora, early Google product guy Richard Chen and Sonique Player co-creator Tabreez Varjee. This was followed by an undisclosed 2nd round of investment by Ludlow Ventures in 2014.
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