Crutchfield Corporation
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| Private | |
| Industry | Consumer electronics retail |
| Founded | 1974 |
| Headquarters | Charlottesville, Virginia |
| Website | www.Crutchfield.com |
Crutchfield Corporation is a national American retailer specializing in a wide range of electronics, including mobile audio and video equipment for the automobile, along with speakers, televisions, and other electronics for home or portable use. It was created in 1974 by William G. " Bill" Crutchfield, Jr., founder and CEO. It is based in Charlottesville, Virginia.
The company was created during the restoration of classic sports cars by Bill Crutchfield. Unable to find anyone to upgrade the car stereo in a Porsche 356 coupe he was preparing to sell, he realized there was an opportunity to offer to car stereos to others interested in this type of DIY project.
Over the years, the company has expanded and currently employs over 400 employees. Bill has expanded the Charlottesville facilities to include a sizable headquarters, a main distribution center, and a secondary distribution and processing center. In addition, Crutchfield has a satellite facility in Norton, Virginia.
Crutchfield has had retail storefronts in Charlottesville, Virginia and Harrisonburg, Virginia for years. On September 29, 2013, the company closed the previous Charlottesville location and opened a store with a new format at a different location in Charlottesville. The Charlottesville store now uses patented technologies to offer virtualized listening experiences for hundreds of speakers, and contains interactive fixtures offering access to multiple photos, customer reviews, deep technical information and more for every product featured.
Online, Crutchfield has upgraded their initial website by introducing their Outfit My Car tool, an online tool that makes use of highly specific in-house measurements of thousands of vehicles to verify fit for aftermarket speakers and car stereos. Additional improvements and innovations include the creation of the Crutchfield Community site, where customers may post to forums and read and comment upon blogs, and the launch of the Crutchfield TV YouTube channel in June 2008.
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