Cruel (Snakehips song)
| "Cruel" | |||||||||||||||||
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| Single by Snakehips featuring Zayn | |||||||||||||||||
| Released | 15 July 2016 | ||||||||||||||||
| Format | Digital download | ||||||||||||||||
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| Length | 3:55 | ||||||||||||||||
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| Snakehips singles chronology | |||||||||||||||||
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"Cruel" is a song by British production duo Snakehips, featuring British singer and songwriter Zayn. It was released as a single on 15 July 2016 by Sony Music UK and Columbia Records. The song was written and composed by Snakehips, Cass Lowe, Erik Hassle and Zayn in Los Angeles and London.
NME ranked "Cruel" at number 50 on their "50 Best Tracks of 2016" list.
An accompanying music video for "Cruel" premiered on YouTube on 9 August 2016 and stars Zayn as he sings the song inside a building on an Asian town. The video was directed by Alex Southam.
*sales figures based on certification alone
^shipments figures based on certification alone
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