CreativeLive
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Type of site
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Online education |
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| Available in | English |
| Created by | Chase Jarvis and Craig Swanson |
| Slogan(s) | Learn. Be inspired. |
| Website | CreativeLive.com |
| Commercial | Yes |
| Registration | Not required |
| Users | 2 million (2013) |
| Launched | 2010 |
| Current status | Active |
CreativeLive is an online education platform that broadcasts live classes to an international audience for free. The company has dual headquarters in Seattle and San Francisco, with four in-house production studios. Since 2010, over two billion minutes of course instruction have been watched by millions of students. During that same timeframe the average number of students tuned in to each live broadcast ranged from 20,000 to 60,000 people, with the highest attended course being 150,000.
CreativeLive classes are broadcast live from four in-house production studios. A key aspect of CreativeLive’s approach to online learning is interaction via online classroom, which is facilitated by a studio audience that also appears on camera. The in-studio students, usually ranging from three to 15 people, ask questions of the instructor during the class and act as a proxy for the viewers at home. CreativeLive broadcasts 24/7 across five channels: Photo & Video, Art & Design, Music & Audio, Maker & Craft, and Business & Money. Commenting on what inspired this type of user experience, CEO Chase Jarvis said, "Overall the education industry is the world’s largest industry that has yet to see real disruption and meaningful innovation. It’s ripe for change and what we’re seeing (and doing at creativeLIVE and elsewhere on the web) is just the beginning."
CreativeLive uses a freemium pricing model: All classes are free to stream while they are live and can be purchased to watch at a later date. The classes are hosted by a team of on air hosts from both CreativeLive's Seattle and San Francisco studios, with hosts including Kenna Klosterman and Jim Catechi.
The company was created by photographer, director and artist Chase Jarvis and entrepreneur Craig Swanson in Seattle in 2010.
In 2012, CreativeLive raised $8 million in a Series A financing led by Greylock Ventures. Additional funding sources include Google Ventures, Creative Artists Agency, William Morris Endeavor, and CrunchFund.
In November 2013, CreativeLive raised $21.5 million in Series B financing, led by Chamath Palihapitiya's venture capital fund The Social+Capital Partnership. The round also included Greylock Partners and others. At the time, the company had over 2 million users participating from over 200 countries.
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