Cravendale

Cravendale is a brand of milk produced by Arla Foods.

Cravendale is filtered using fine ceramic filters (microfiltration), removing more particulates and organisms than conventional methods. It is then conventionally pasteurised through the high temperature short time process, and bottled in opaque, rather than transparent containers. The combination of microfiltration, and a light blocking container, provides an extended lifespan of up to three weeks when refrigerated, for which a premium is charged.

Generically, this type of product is known as Extended Lifespan (ESL) milk. (The milk is not ultra pasteurised, and therefore cannot be stored for very long periods at room temperature like ultra pasteurised UHT milk, but the lack of ultra pasteurisation is claimed to have less impact on the flavour of the product.)

Cravendale Milk is marketed in distinctive opaque plastic packaging, and also comes in one litre cartons.

In March 2007, Cravendale launched a television campaign in the United Kingdom featuring a pirate, cyclist and cow (much of the characters and scenery recycled from A Town Called Panic), created by Wieden + Kennedy and animated by Pic Pic and André. In March 2008, Wieden + Kennedy released the first print poster featuring the trio.

For 2008's International Talk Like a Pirate Day, Cravendale created an iPhone application which included a pirate sentence creator, as well as a pirate radio that played tracks, such as 'Seagulls & Alcohol' by Oa Seas and 'Arrgh You Lonesome Tonight' by Elvis Presley.

In February 2011, Cravendale launched a new television campaign called Cats with Thumbs, which replaced the pirate, cyclist and cow. It featured a male polydactyl cat named Bertrum Thumbcat as its main protagonist, and Tim Curry as the narrator. The commercial was voted the #1 Funniest Commercial, on the television countdown special TBS's Funniest Commercials of the Year 2011. Some argue that the campaign lacks originality, borrowing too heavily from comedian Eddie Izzard's stand up routines.

...
Wikipedia