It made number 48 in mid-August of the same year, giving Feeder their first top-50 hit despite the band still yet to appear on Radio 1's playlist at the time. The song refers to a relationship.

The B-side "Here In The Bubble" was a working title for the Polythene album, which leads to many fans wondering if this track would have been on the album had the original title of the same name stayed. Also on the single is an acoustic version of the album track "Forgive".

Kerrang! referred to the song as "one of the finest slices of pop-coated rock you could ever wish to hear", and rated the single "KKKK" (four stars out of five), further noting that the full single was another of "Grant Nicholas' big-booted, gorgeously bruised stompers" and commented "one wonders what you have to do to get played on Radio 1 these days".HMV promoted the single with a press advertisement in Kerrang! on 16 August 1997. Nonetheless, by the time of the advertisement, HMV had banned Feeder from playing live in their stores after hundreds of fans crowd surfed during the song when the band performed the song during a brief set at the Portsmouth HMV branch on 11 August, which was the second performance of their HMV brief acoustic set tour to promote the single which had begun earlier that day in Southampton. As Kerrang! reported, more than three-hundred fans came to see the band perform the song, but as the record store bosses were displeased with the crowd surfing, and when the band travelled to the Bristol HMV the following day as their next in their promotional tour, they were told they could sign autographs but not perform live at any HMV branch again.

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Wikipedia