Professional ratings
Review scores
Source	Rating
Allmusic
Associated Press	(favorable)
Billboard	(favorable)
Boston Herald	(favorable)
Country Weekly
Entertainment Weekly	B
The New York Times	(mixed)
The Washington Post	(negative)

Cowboy's Back in Town is the eleventh studio album by American country music artist Trace Adkins. It was released on August 17, 2010 via Show Dog-Universal Music Nashville. The first single "This Ain't No Love Song" was released to radio in May 2010 and debuted at number 54 on the U.S. Billboard Hot Country Songs chart for the week of May 22, 2010. Also included on the album is "Ala-Freakin-Bama," a song that charted in late 2009 and was promoted by Adkins's former label, Capitol Nashville.

Cowboy's Back In Town is the first release for Adkins under his new record deal with Show Dog-Universal Music, after his contract with Capitol Nashville was fulfilled with the release of 2008's X. Adkins also commented on the recording sessions of the album, saying "Toby has said this new music has a smile on it, and maybe that's just a reflection of where I'm at right now, I have this new sense of invigoration, and making this record was a lot of fun." In an interview with Billboard Magazine, Adkins talked about the album and the title, "I feel as energized and enthusiastic as I did when I first got a record deal, I'm having fun again, so [the title] 'Cowboy's Back in Town' just made sense to me."

In promotion of the album, Adkins joined label-mate Toby Keith for his 2009 American Ride Tour. Adkins described his experience on the tour, saying "Touring with Toby last year changed my career, I got to see first hand that Toby and his organization place a premium on having fun and since that's what I got in this business for in the first place, this feels like the right place to be." He made television appearances on series such as the Today Show and The O'Reilly Factor on August 19, Fox & Friends on August 20. In addition, Adkins appeared on several late night talk shows including The Tonight Show with Jay Leno on September 14, Jimmy Kimmel Live! on September 15, Late Night with Jimmy Fallon on October 5, The Late Late Show with Craig Ferguson on October 12 and Chelsea Lately on October 19.

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