CoppaFeel!
CoppaFeel! is a breast cancer awareness charity, based in London. The charity focuses on promoting early detection of breast cancer by encouraging woman under 30 to regularly check their breasts.
CoppaFeel! is currently a charity partner of Cosmopolitan magazine.
CoppaFeel! was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23. Because of a late diagnosis, Kristin Hallenga lives with stage four breast cancer. Despite Hallenga's having a family history of cancer, doctors originally dismissed a tumor on Kristin’s breast as “hormonal”.
Driven by the difficult experience, Kristin and Maren, devoted themselves to educating young women about the dangers of late diagnosis, and launched CoppaFeel! at Beach Break Live in 2009.
"I want everyone to know that cancer doesn’t conform to the over-40s rule we try to impose on it; and that getting to know your boobs from a young age, and making checking them regularly a habit of a lifetime you could save your life one day."
"...to live in a world where all breast cancers are diagnosed at the earliest stage possible, at which treatments are more effective and survival rates are higher."
- CoppaFeel!'s vision statement.
CoppaFeel! tackle the common misconception that people who are under the age of forty are too young to contract cancer. Much of their awareness campaigns are based on the principle that the more that an individual is aware of their own breasts, the more likely they are to spot a change - should one occur. Most of their awareness work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK. CoppaFeel!'s ambassadors are called 'the Boobettes', who are young women that have all had the disease at a young age.
Over the past few years, CoppaFeel! have instigated several high-profile breast cancer awareness campaigns.
They currently encourage fashion labels to sew an awareness message inside bras, which read: “Checking your boobs could save your life”. This ‘Bra Hijack’ campaign has received support from ASOS, Cosmopolitan, Very, Gossard, Curvy Kate, Panache, Nubian Skin, Lepel, Tutti Rouge and Ender Legard.
...
Wikipedia