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Copenhagen (tobacco)


In 2006, Copenhagen's marketing team introduced "Cope" as a side brand within the existing brand of Copenhagen. While two of the flavors introduced with this side brand are unique, Long Cut Straight, is already offered under the main Copenhagen branding. "Cope" is marketed as being a premium tobacco, with a higher price to match its increase in the quality of the tobacco.

Copenhagen has two levels of pricing within its line. Snuff, Original Long Cut, Original Pouches, Black, Cope Straight and Cope Whiskey Blend are all priced as premium products. The remaining flavors, Straight, Mint, Wintergreen, and Southern Blend, fall into a sub-premium level.


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Wikipedia

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