Cool Whip
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| Product type | Whipped topping |
|---|---|
| Owner | Kraft Heinz |
| Country | U.S. |
| Introduced | 1966 |
| Markets | Worldwide |
| Previous owners |
General Foods Kraft General Foods Kraft Foods |
| Website | www |
Cool Whip is a brand of imitation whipped cream, referred to as whipped topping by its manufacturer. It is used in North America as a dessert topping and in some no-bake pie recipes. It was originally described as "non-dairy" as it contained neither cream nor milk and no lactose; however, it did contain the milk derivative caseinate. In 2010, both skimmed milk and light cream were added to Original Cool Whip.
Cool Whip was introduced in 1966 by the Birds Eye division of General Foods. Within two years of introduction, it became the largest and most profitable product in the Birds Eye line of products. General Foods later merged with Kraft Foods and Philip Morris, eventually becoming part of Altria Group until the spin-off of Kraft Foods from Altria in 2006. In July 2015, Kraft merged with Heinz to be known as the Kraft Heinz Company. Cool Whip is now the most eaten brand of whipped topping in the U.S.
Cool Whip was created in 1966 by George Lorant a food scientist at General Foods. The key advantage of the invention was that it was a whipped cream-like product that could be distributed in a frozen state by grocery chains and kept in the consumer's refrigerator.
Cool Whip is manufactured in Avon, New York for the United States and Canadian markets. It is sold in 8 oz. (226 g) and larger plastic tubs produced by Berry Plastics, is distributed through grocery outlets in a frozen state, and is refrigerated in the home prior to serving. Each nine gram serving provides 25 kcal (105 kJ) energy of which 1.5 g or 15 kcal (63 kJ) are fat.
The varieties currently sold are Original, Extra Creamy, French Vanilla, Light, Free (fat-free), and Sugar-Free (made with nutra sweet). Strawberry is sold seasonally, typically in the summer. French Vanilla and chocolate are also seasonal flavors, typically sold around Thanksgiving and Christmas. In fall 2011, a new flavor, cinnamon, was introduced along with French vanilla and chocolate. In Canada, the Fat-Free variety is labeled as Ultra-low Fat.
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