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CoolBrands (branding initiative)


CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.

According to CoolBrands the coolest brands were:

SuperBrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.



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