Cookie Jar TV
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| Network | CBS |
|---|---|
| Launched | September 16, 2006 (as KOL Secret Slumber Party) September 15, 2007 (as KEWLopolis) September 19, 2009 (as Cookie Jar TV) |
| Closed | September 8, 2007 (as KOL Secret Slumber Party) September 12, 2009 (as KEWLopolis) September 21, 2013 (as Cookie Jar TV) |
| Country of origin | United States |
| Owner |
DIC Entertainment (2006–2008) Cookie Jar Entertainment (2008–2012) DHX Media (2012–2013) |
| Formerly known as | KOL Secret Slumber Party (2006–2007) KEWLopolis (2007–2009) |
| Format | Saturday morning children's program block |
| Running time | 3 hours |
| Original Language(s) | English |
Cookie Jar TV was an American children's programming block that aired on CBS, originally premiering on September 16, 2006 as the KOL Secret Slumber Party; the block was later rebranded as KEWLopolis on September 15, 2007 and then as Cookie Jar TV on September 19, 2009, running until September 21, 2013. It was originally programmed by DIC Entertainment, which over the course of the block's seven-year run, was acquired by Cookie Jar Entertainment and subsequently by DHX Media (both of which thereby assumed responsibility for the lineup).
In January 19, 2006, two months after Viacom and CBS finalized their separation into two commonly controlled companies (both owned by National Amusements), CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new weekend morning children's program block featuring new and recent series from its program library and included the distribution of select tape delayed Formula One auto races.
DIC originally announced that the block would be named CBS's Saturday Morning Secret Slumber Party, however it was later renamed as the KOL Secret Slumber Party on CBS after DIC partnered with KOL, an AOL website aimed at children, to co-produce the block's programming. AOL managed the programming block's website, and produced public service announcements which aired both on television and online. This alliance, along with the fact that some CBS stations chose to tape delay some of the programs to air on Sunday mornings, was what led to the block's renaming.
The KOL Secret Slumber Party premiered on September 16, 2006, replacing Nick Jr. on CBS (a block programmed by Nickelodeon, CBS' former sister property under Viacom ownership). Its inaugural lineup included two first-run programs (Cake and Dance Revolution), one that originally aired as a syndicated program as part of the DiC Kids Network block in 2005 (Horseland) and three pre-2006 shows (Liberty's Kids, Trollz and Sabrina: The Animated Series). The block's de facto hosts (and in turn, from whom the Secret Slumber Party name was partly derived from) were the Slumber Party Girls, a teen pop group signed with Geffen Records (composed of Cassie Scerbo, Mallory Low, Karla Deras, Carolina Carattini and Caroline Scott), who appeared during commercial break bumpers and interstitial segments seen before the start and the final segment of each program as well as serving as the musical performers for one of the series featured in the block, Dance Revolution.
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