Controy

Distilled in Mexico since 1933, Controy or Naranja (US Market Name) is an orange liqueur credited as being used in the first Margarita. The commonly accepted origin story of the Margarita is that it was invented in October 1941, at Hussong's Cantina in Esenada, Mexico, by bartender Don Carlos Orozco. One afternoon, Margarita Henkel, the daughter of the then German ambassador visited the cantina and Don Carlos who had been experimenting with drinks offered her one. The cocktail consisted of equal parts of tequila, the mentioned orange liqueur and lime, shaken and served over ice in a salt-rimmed glass. As she was the first to try the drink, Don Carlos decided to name it after her and the "Margarita" was born. For nearly a century Controy was only available in Mexico. In 2013, Pura Vida Tequila Company of Houston, Texas acquired the rights to export Mexico's top-selling, extra-fine orange liqueur for sale in the United States. For legal purposes, the name was changed from Controy to Naranja, which translates to "orange" in Spanish. Naranja can be drunk straight or used in a premium cocktail. No artificial flavors or chemical enhancers are added. Naranja is available currently in 1 Liter-sized bottle only.

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