Controversy Creates Cash

Controversy Creates Cash (in logo stylized as Controversy Creates Ca$h) is the autobiography of professional wrestling promoter and personality Eric Bischoff, written with Jeremy Roberts. It debuted at #16 on the New York Times Best Seller list, making it the highest ranked WWE book since To Be the Man in 2004. The book was also #83 on USA Today’s best-selling books for the week of its release.

On the September 25, 2006 edition of Raw, Bischoff appeared to deliver a worked shoot, claiming that before being unceremoniously and unjustly fired, he signed a book deal with World Wrestling Entertainment (WWE) and that his book was finished. Reflecting on the Monday Night Wars, he stated, "I tell the truth about a lot of things, most of which will piss off Vincent Kennedy McMahon". He then claimed that Raw in its current form wouldn't be possible without him and that D-Generation X wouldn't exist without the New World Order. Jonathan Coachman (in kayfabe) then cut off Bischoff and had him escorted out as he hinted at "the truth about Vince McMahon".

The book's prologue details Bischoff's July 15, 2002 debut on Raw as its new General Manager, and it offers a bit of background on how Raw came to be influenced by his work on WCW Monday Nitro. Topics that are covered in the book include Bischoff's childhood, his involvement in the American Wrestling Association, his involvement as vice president and president of WCW, his take on the Monday Night Wars and working for WWE. The book focuses more on the business side of WCW behind the scenes as opposed to details regarding the on-camera actions. Bischoff also addresses the problems and politics within WCW and how he believes that "dirtsheets" have blown them out of proportion and misguided some readers.