Silvio Berlusconi is an Italian media mogul and former Prime Minister of Italy who owns the largest broadcasting company in that country, Mediaset. His promises to sell off his personal assets to avoid conflicts of interest were never fulfilled, which sparked controversy throughout his terms in office. Berlusconi is a controversial figure in modern Italian politics: his tenure as Prime Minister was racked with scandalous sex affairs and poor judgement and decision-making. These events were widely covered by the media, drawing outcry from many of his Italian contemporaries and worldwide counterparts.
According to journalists Marco Travaglio and Enzo Biagi, Berlusconi entered politics to save his companies from bankruptcy and himself from convictions. From the very beginning he said it clearly to his associates. Berlusconi's supporters hailed him as the "novus homo", an outsider who was going to bring a new efficiency to the public bureaucracy and reform the state from top to bottom.
While investigating these matters, three journalists noted the following facts:
Controversy concerning Berlusconi's 'conflicts of interest' are usually centered around the use of his media and marketing power for political gain. However, there is also controversy regarding his financial gains. When RAI was being run by a two-man team appointed by the presidents of the Chamber of Deputies and the Senate (both in Berlusconi's coalition), the state broadcaster increased its viewers, but lost a significant share of its advertising revenue to the rival Mediaset group, owned and run by the Berlusconi family, which has led to large personal gain.
Berlusconi's governments has passed some laws that have shortened statutory terms for tax fraud. Romano Prodi, who defeated Berlusconi in 2006, claimed that these were ad personam laws, meant to solve Berlusconi's problems and defend his interests.
Berlusconi's extensive control over the media has been widely criticised by some analysts, some press freedom organisations, and extensively on several Italian newspapers, national and private TV channels by opposition leaders and in general opposition parties members, who allege Italy's media has limited freedom of expression. However such coverage of the complaint in practice put under discussion the point of the complaint itself. The Freedom of the Press 2004 Global Survey, an annual study issued by the American organisation Freedom House, downgraded Italy's ranking from 'Free' to 'Partly Free' due to Berlusconi's influence over RAI, a ranking which, in "Western Europe" was shared only with Turkey (as of 2005[update]). Reporters Without Borders states that in 2004, "The conflict of interests involving prime minister Silvio Berlusconi and his vast media empire was still not resolved and continued to threaten news diversity". In April 2004, the International Federation of Journalists joined the criticism, objecting to the passage of a law vetoed by Carlo Azeglio Ciampi in 2003, which critics believe is designed to protect Berlusconi's reported 90% control of the Italian national media.