Continental Lite
| Founded | 1993 |
|---|---|
| Ceased operations | 1995 |
| Parent company | Continental Airlines |
Continental Lite was a short lived subsidiary brand of Continental Airlines established in 1993. The airline folded in 1995 after losing what has been reported in the press as between $140 million or (US) $300 million.
It was developed by Continental Airlines to counter the rise of low-cost start up carriers. This despite the fact that Continental had some of the lowest costs in the airline industry due to many of the trade labor unions agreements being tossed out during Frank Lorenzo's reign with Continental through Chapter 11 bankruptcy.
The airline was named CALite from Fall 1993 and later renamed.
Continental Lite operated with a dedicated fleet of McDonnell Douglas DC-9-30, Boeing 737-200, Boeing 737-300, and Boeing 737-500 aircraft, each repainted with the 'Lite' livery and stripped of its first class cabin. This service was based primarily at Continental's existing hub in Cleveland as well as a new hub established in Piedmont Triad International Airport.
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Wikipedia