Ultimately, it is behavior that determines survival.
Conservation behavior is the interdisciplinary field about how animal behavior can assist in the conservation of biodiversity. It encompasses proximate and ultimate causes of behavior and incorporates disciplines including genetics, physiology, behavioral ecology, and evolution.
Conservation behavior is aimed at applying an understanding of animal behavior to solve problems in the field of conservation biology. These are problems that may arise during conservation efforts such as captive breeding, species reintroduction, reserve connectivity, and wildlife management. By using patterns in animal behavior, biologists can be successful in these conservation efforts. This is done by understanding the proximate and ultimate causes of problems that arise. For example, understanding how proximate processes affect survival can help biologist train captive-reared animals to recognize predators post-release. Ultimate causes also have a clear benefit to conservation. For example, understanding social relationships that lead to fitness (biology) can help biologists manage wildlife that exhibit infanticide. Conservation projects may have a better chance of being successful if biologists search for a deeper understanding of how animals make adaptive decisions.
While animal behavior and conservation biology are conceptually intertwined, the idea of using animal behavior in conservation management was only first used explicitly in 1974. Since then, conservation behavior has slowly gained prominence with a surge of publications in the field since the mid-1990s along with the Animal Behavior Society even forming a committee in support of conservation behavior. A number of studies have shown that animal behavior can be an important consideration during conservation projects. More importantly, ignorance of animal behavior in conservation projects may lead to their failure. Recent calls for stronger integration of behavior and physiology to advance conservation science emphasize the growing recognition that when studying animals in nature it is impossible to decouple behavior and physiology.