Color Rush

The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. Despite being promoted as color vs. color, some games had one team wearing traditional white uniforms, either by choice or out of necessity. The uniforms did not count against each team with regards to their allowed alternate uniform allotment. The games have received mixed responses from fans, with some praising the NFL for changing up their games in terms of uniforms, while others criticize the promotion for some of its garish uniforms.

In the early days of the NFL up through World War II, it was not uncommon to see teams wearing their team colored uniforms against each other, often only wearing a second jersey if the uniforms were too similar. Following the arrival of the rival All-America Football Conference where each team had both a team colored jersey and a white jersey, NFL teams began adding a white jersey as a neutral color to avoid color clashes. Again, this was only used if teams such as the Chicago Bears and the Green Bay Packers (the latter before the arrival of Vince Lombardi) played each other and had similar jersey colors. Additionally, NFL teams were not required to add a white jersey.

It would not be the AAFC (which partially merged into the NFL in 1950) that would change the status quo, but the mainstream adoption of television. Due to the technical limitations of TV, programming could only be broadcast in black and white, making it hard for fans to tell their teams apart. Out of necessity, starting with the 1957 NFL season, all teams were required to have both a team colored jersey and a white jersey, with the team colored jerseys being worn at home and white jerseys being worn at away games. This caused teams such as the Chicago Bears, Detroit Lions, Green Bay Packers, and Los Angeles Rams (none of which had a white jersey for the 1956 season) to add a contrasting white jersey. In the Rams' case, it also forced the team to drop their gold jersey, as it was considered "too light" to wear against teams wearing white jerseys, replaced by blue jerseys. Other teams, such as the Cleveland Browns, that had worn white as their primary home uniform were also no longer allowed to wear those jerseys at home.

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