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Colgate-Palmolive Company

Colgate Palmolive Company
Public
Traded as
Industry Consumer goods
Founded 1806; 212 years ago (1806)
Founder William Colgate
Headquarters 300 Park Avenue
New York, NY, United States
Area served
Worldwide
Key people
Ian M. Cook (Chairman & CEO)
Products
Revenue IncreaseUS$15.454 billion (2017)
DecreaseUS$3.589 billion (2017)
DecreaseUS$2.024 billion (2017)
Total assets IncreaseUS$12.676 billion (2017)
Total equity IncreaseUS$-60 million (2017)
Number of employees
~35,900 (December 2017)
Website colgatepalmolive.com

The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products. Under its "Hill's Pet Nutrition" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.

In 1806 devout Baptist English immigrant soap and candle maker William Colgate established a starch, soap, and candle factory on Dutch Street in New York City under the name "William Colgate & Company". In 1833 he suffered a severe heart attack, stopping his business' sales; after a convalescence he continued with his business. In the 1840s the firm began selling individual cakes of soap in uniform weights. In 1857 Colgate died and the company was reorganized as "Colgate & Company" under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing to do. In 1872 he introduced Cashmere Bouquet, a perfumed soap. In 1873 the firm introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. By 1908 they initiated mass sales of toothpaste in tubes. William's other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University).

In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm oil and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it — "Palmolive". Around the start of the 20th century Palmolive, which contained both palm and olive oils, was the world's best-selling soap. Extensive advertising included the radio programs The Palmolive Hour (1927-1931) and Palmolive Beauty Box Theater (1934-1937). A Missouri-based soap manufacturer known as Peet Brothers merged with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.


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