Cognitive styles

Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember information. Cognitive style differs from cognitive ability (or level), the latter being measured by aptitude tests or so-called intelligence tests. There is controversy over the exact meaning of the term "cognitive style" and whether it is a single or multiple dimension of human personality. However it remains a key concept in the areas of education and management. If a pupil has a cognitive style that is similar to that of his/her teacher, the chances are improved that the pupil will have a more positive learning experience. Likewise, team members with similar cognitive styles likely feel more positive about their participation with the team. While matching cognitive styles may make participants feel more comfortable when working with one another, this alone cannot guarantee the success of the outcome.

A popular, multi-dimensional instrument for the measure of cognitive style is the Myers-Briggs Type Indicator or MBTI. Riding (1991) developed a two-dimensional cognitive style instrument, his Cognitive Style Analysis (CSA), which is a compiled computer-presented test that measures individuals' position on two orthogonal dimensions – Wholist-Analytic (W-A) and Verbal-Imagery (V-I). The W-A dimension reflects how individuals organise and structure information. Individuals described as Analytics will deconstruct information into its component parts, whereas individuals described as Wholists will retain a global or overall view of information. The V-I dimension describes individuals' mode of information representation in memory during thinking – Verbalisers represent information in words or verbal associations, and Imagers represent information in mental pictures. The CSA test is broken down into three sub-tests, all of which are based on a comparison between response times to different types of stimulus items. Some scholars argue that this instrument, being at least in part reliant on the ability of the respondent to answer at speed, really measures a mix of cognitive style and cognitive ability (Kirton, 2003). This is said to contribute to the unreliability of this instrument.

The Field dependence-independence model, invented by Witkin, identifies an individual's perceptive behaviour while distinguishing object figures from the content field in which they are set. Two similar instruments to do this were produced, the Embedded Figures Test (EFT) and the Group Embedded Figures Test (GEFT) (1971). In both cases, the content field is a distracting or confusing background. These instruments are designed to distinguish field-independent from field-dependent cognitive types; a rating which is claimed to be value-neutral. Field-independent people tend to be more autonomous when it comes to the development of restructuring skills; that is, those skills required during technical tasks with which the individual is not necessarily familiar. They are, however, less autonomous in the development of interpersonal skills. The EFT and GEFT continue to enjoy support and usage in research and practice. However, they, too, are criticised by scholars as containing an element of ability and so may not measure cognitive style alone.

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