Coestrellas

Coestrellas was a Colombian programadora founded in 1981 by Fernando González Pacheco and Carlos Benjumea. Its original director was Bernardo Romero Pereiro. It was liquidated in 2003, one of the last casualties of the programadoras crisis of the early 2000s.

There were five original owners of Coestrellas, each with 20 percent of the company: Benjumea, Pereiro, Fernando González Pacheco, and two businessmen, Gustavo Cárdenas Giraldo (president and legal representative) and Jorge Ospina (who would soon back out to work at his other programadoras, Prego Televisión and TeVecine — some of Ospina's stake was sold to Cárdenas's wife, Claudia Samper, a public relations expert).

In the 1981 bidding cycle, Coestrellas received 4 1/2 hours of programming each week. Sabariedades was the main vehicle that kept it afloat, a ninety-minute variety and game show that aired on Saturday afternoons on Cadena Uno and was presented by Pacheco and Benjumea. It enjoyed popularity among the Colombian public. Other programs included Cuentos y Leyendas, a Monday night program on Cadena Dos, and Siga la Pista, a Sunday show that aired at noon. From R.T.I. Colombia it acquired the rights to air Compre la Orquesta on Sunday nights.

For the 1983 bidding cycle, Coestrellas added an hour of allotted time to reach 5 1/2 hours a week of programs. Sabariedades continued, this time on Cadena Dos. In 1984, Dejémonos de Vainas, a major success for the programadora, premiered on that same channel, airing on Friday nights. In 1985, it partnered with RTI to produce Extorsión, one of the most violent series ever to be screened on Colombian television.

Monday nights included Compre la Orquesta, in collaboration with RTI, which may have been one of the most popular TV shows of the decade.

The 1987 bidding cycle gave Coestrellas 4 1/2 hours of weekly programming, but the allotted time blocks were not choice cuts. It worked with RCN, swapping time blocks with that programadora to keep Dejémonos de Vainas in a similar time slot until 1989, when it moved to Coestrella's adjacent block thirty minutes earlier on Cadena Uno.

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