Cocoa Puffs
A Cocoa Puffs box, 2001.
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| Type | Breakfast cereal |
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| Place of origin | United States |
| Main ingredients | Whole grain corn, sugar, corn syrup, cornmeal, canola and or rice bran oil, cocoa solids processed with alkali |
| Variations | Multiple |
| Other information | Trix, Kix, Count Chocula |
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Cocoa Puffs is a brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1958, the cereal consists of small orbs of corn, oats, and rice flavored with cocoa. Essentially, Cocoa Puffs are Kix cereal with chocolate flavoring; similarly, Trix has been, for most of its existence, fruit-flavored Kix.
Cocoa Puffs are sold in Canada, Latin America, Mexico, and Europe under the Nesquik brand, via a partnership between Nestlé and General Mills.
On several occasions, Cocoa Puffs boxes stated that they are made with real Hershey's chocolate.
In December 2009, General Mills announced that it would cut the sugar in 10 cereals including Cocoa Puffs to less than 10 grams of sugar per serving. This could represent a 25% decline in the sugar content from the original level and 18% from the 2009 level of 11 grams per serving.
A cereal bar of Cocoa Puffs has been made. A layer of dried, sweetened condensed milk is added to the bottom, and marketed as a substitute for a bowl of milk and cereal.
The newest addition was introduced in the summer of 2008, Cocoa Puffs Combos, which consists of the recognizable chocolate puffs with vanilla puffs. Unlike original Cocoa Puffs, the Combos cereal does not contain cocoa; instead, it contains artificial, imitation cocoa.
The mascot of Cocoa Puffs is Sonny the Cuckoo Bird, introduced in 1962. In television commercials, Sonny attempts to concentrate on a normal task but ends up coming across some reference to Cocoa Puffs themselves (usually described by the adjectives "munchy, crunchy, chocolatey") and bursts with enthusiasm, exclaiming his catchphrase "I'm cuckoo for Cocoa Puffs!" Sonny was voiced by Chuck McCann from 1962 to 1978, and has been voiced by Larry Kenney since 1978.
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