"Cockiness (Love It)" is a song by Barbadian recording artist Rihanna, from her sixth studio album Talk That Talk (2011). The song was written by Rihanna, Candice Pillay, D. Abernathy and Shondrae Crawford, with production helmed by Mr. Bangladesh. Conceptualized by Mr. Bangladesh, the producer revealed in an interview with MTV that the song had undergone many different versions before the final cut was included on the album. He stated that while he was writing and developing the song, Rihanna was the principal artist whom he wanted to record it.

"Cockiness (Love It)" is a dubstep and dancehall track. Instrumentation is provided by vocal whoops, drums and horns. The lyrics of the song revolve around declaring the singer's desire for sex. "Cockiness (Love It)" received mixed reviews from music critics. Whilst some praised the song's memorability and compositional structure, others criticized its overtly sexual lyrical content. Upon the release of Talk That Talk, the song charted in lower regions on the singles charts in South Korea, the United Kingdom, and the United States.

"Cockiness (Love It)" was written by Candice Pillay, D. Abernathy, Shondrae Crawford and Robyn Fenty, with production helmed by Crawford under his stage name Mr. Bangladesh. In an interview with MTV, Mr. Bangladesh revealed that Rihanna was the principal artist who he wanted to record "Cockiness (Love It)". The producer continued to say that the song had undergone "many different guises" before the final version including on Talk That Talk (2011), saying "'Cockiness', it's layers of things I had sampled for a long time, never really messed with it too much." Mr. Bangladesh continued to describe "Cockiness (Love It)"'s development and song-writing process, saying:

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