CoachUp

CoachUp

Another Level™
Industry	Private sports coaching
Founded	2011 (2011)
Headquarters	Boston, MA, USA
Area served	Nationwide in the US
Key people	John Kelley (CEO) Jordan Fliegel (President/Founder)
Services	Connects athletes with private coaches
Number of employees	24
Website	www.CoachUp.com

CoachUp is a venture-funded startup company that connects athletes with private coaches.

CoachUp was founded in 2011 by former professional basketball player Jordan Fliegel with engineers Arian Radmand and Gabe Durazo. Its site, CoachUp.com, officially launched on May 9, 2012. The firm is headquartered in Boston.

In November 2012, the firm raised a $2.2 million seed round led by venture capital firms General Catalyst Partners and Breakaway Innovation Group. Along with the two VC firms, angel investors including Dharmesh Shah, Ty Danco and Walt Winshall also took part in the funding. In November 2013, it raised a Series A round, this time co-led by Point Judith Capital and General Catalyst Partners. Other investors joining this round were Datapoint Capital, Suffolk Equity Partners, Breakaway, as well as angel investors Paul English and Albert Dobron of Providence Equity Partners. In January 2015, it was announced that former The Princeton Review Chief Marketing Officer John Kelley was appointed as CoachUp's new CEO.

In 2011, the Massachusetts Technology Leadership Council awarded CoachUp a Golden Ticket to become a member of the CriticalMass entrepreneur community. In March 2012, Jordan Fliegel took 1st Place at the Microsoft Ultra Light Startup pitch competition in Cambridge, MA. Shortly after its launch, CoachUp was selected to participate in the MassChallenge 2012 Accelerator Program and was later announced as $50k Gold Winner. Concurrently, the firm joined TechStars Boston as a member of the Fall 2012 class. On October 25, 2012, HubSpot CTO and founder Dharmesh Shah invested in CoachUp. On February 22, 2013, CoachUp was named a finalist in the Sports & Fitness category of BostInno‘s “50 ON FIRE” Awards.

CoachUp is the official private coaching partner of the Positive Coaching Alliance. the company launched an annual scholarship program for student athletes in June 2013.