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Club Universidad de Guadalajara

U. de G.
Leones Negros Guadalajara svg.svg
Full name Club Leones Negros de la Universidad de Guadalajara
Nickname(s) Los Leones Negros (The Black Lions)
Los Melenudos (The Hairy Ones)
Los Universitarios (The College Ones)
Founded 1 January 1970; 47 years ago (1970-01-01)
Ground Estadio Jalisco
Guadalajara, Jalisco, Mexico
Ground Capacity 53,985
Owner U. de G.
Chairman José Alberto Castellanos
Manager Joel Sánchez
League Ascenso MX
Apertura 2016 14th
Website Club home page

Club Leones Negros de la Universidad de Guadalajara, also known as Leones Negros, Leones Negros U. de G., Universidad de Guadalajara, or U. de G., is a football club that currently plays in the Ascenso MX.

The Universidad de Guadalajara football club, nicknamed Leones Negros (Black Lions), was founded the 19th of August, 1970 and started in the Tercera División (third division) in the Mexican professional league, where they played for two seasons after which they gained promotion to Segunda División Profesional.

They reached the top division by acquiring the Primera Division's franchise of Torreón.

During their first years in the top flight they had several skilled Brazilian players, reason for which noted sports broadcaster Ángel Fernandez started to call them "Leones Negros" (the Black Lions), a nickname that stuck and remains part of the folklore of Mexican football.

After 20 years in top flight football the team was in decline, alleged questionable financial dealings, a very poor squad and hardly any local fans (who are loyal to more popular teams like Guadalajara, better known as "Chivas" and to a lesser extent, Atlas) Leones Negros were acquired by the Federación Mexicana de Fútbol Asociación, to make way for the reduction in the number of teams in the Primera División. Their last game was on May 27, 1994 against Atlas, in which they lost 2–1.

After the disappearance of the team by the Federación Mexicana de Futbol, the franchise was returned to the third division, the team obtained a title in the verano 1997 tournament, gaining promotion to the Primera División "A" where they stayed until the franchise was sold and moved to Coatzacoalcos.

The team played in Segunda División Mexicana in the Norte region and a few seasons back was close to gaining promotion to the Primera División A, first losing the final against, Académicos and then losing to Chivas La Piedad. For the Apertura 2007 season they changed stadium to Estadio Municipal Santa Rosa de Ciudad Guzmán, Jalisco, but have stated that some of their home games will still played at their traditional home in twice worldcup host Estadio Jalisco.


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