Cloud marketing

Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialised for every single end user. The aim is to use advertising methods to target customers via online applications through social media websites such as Facebook, Twitter and various online portals to target consumers. Cloud marketing platforms are supported with third parties which maintain the platform. Cloud Marketing was established by a company in Raleigh, North Carolina calling it SharedVue Marketing Technologies. The marketers targeting clients need to ensure their material is compatible with all electronic media devices.

Cloud marketing enables a business to decrease the cost of marketing distribution materials; these include sending catalogues and magazines to consumers as digital media, allowing a business to send promotional content through digital formats, which enables a faster and cheaper approach to target consumers. The cost reduces the printing costs and increases efficiency using online material accessible continuously.

Customisation allows a business to creatively use interactive means to create an relevant and effective advertising approach when targeting a consumer. Customisation includes social media sites such as Facebook to customise pages to send to friends or the public over the internet. Marketers can combine data through data sources, including email and surveys, to visualise the consumers experience.

Time is vital for targeting customers. Advertising using traditional methods, such as posters and surveys, have limited time before they often become invalid. Cloud marketing enables a business to produce advertising when required. The material can easily be removed and if a campaign or season is over, the material can be erased from the internet or adapted to enhance material to the end user, linking with the customisation element to ensure the marketing material is fit for its purpose, and delivered at the correct time.

When a company markets their products and services to a consumer, the end consumer is not able to touch or physically manage the product or service. The experience could potentially lay of customers that have been targeted, if the businesses efforts have not satisfied the consumers decision to buy the merchandise. The material content would vary on the device, as compatibility and operating systems will affect the material content being delivered.

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Wikipedia