Clorofila (Jorge Verdín)
| Clorofila | |
|---|---|
| Birth name | Jorge Verdín |
| Born | Los Angeles |
| Occupation(s) | DJ, music promotor, writer, graphic artist |
| Website | jorgeverdin |
Clorofila (Jorge Verdín) is one of the pioneers of the Nortec (norteño-techno) musical style that originated in Tijuana, Mexico. The name Clorofila is now Verdín's stage name but originally it referred to a musical partnership between Verdín and Fritz Torres, with whom he also collaborated as a graphic designer. Clorofila first came to prominence as a member of a collaborative effort called the Nortec Collective, which included a number of acts. Starting in 1999, these artists took previous efforts to mix electronic and other modern sounds with norteño and banda ones, to consolidate and promote a style that spoke to the border experience in Tijuana. The success of this group led to two albums and a multi-national tour, but the collective broke up in 2007.
Since then Clorofila has performed and cut two solo albums, which have had success in alternative venues. Verdín continues to work as a graphic designer in projects related to the music industry as well as a remixer for various artists such as Beck. Mochipet, Tremor, Matias Aguayo.
Jorge Verdín was born in Los Angeles, but grew up in Tijuana in the 1970s and 1980s at a time when the city was cultural not part of either Mexico or the United States, with much cultural interchange, even British influences in music such as punk.
He studied at the design program at San Diego City College and earned a bachelors in graphic design from the Art Center College of Design.
He currently resides in Pasadena, but still does work in Tijuana.
Verdín works under the name of Clorofila, a musical partnership he began in the late 1990s with Fritz Torres, with whom he also worked in the graphic design group Cha3. Clorofila first came to prominence as a founding member of the Nortec Collective in 1999, which included Plankton Man (Ignacio Chavez, Bostich (Ramón Amezcua), Fussible (Pepe Mogt and Melo Ruiz) and Clorofila (Jorge Verdín and Fritz Torres). The Collective was a collaboration of five musical projects, each working with the blending of electronic dance music with the traditional musical styles of northern Mexico. The purpose of the collective was not to be a musical group, but rather a way for the individual acts to develop and promote their novel musical style. Verdín and Nortec were not the first or only musicians to experiment with electronic music in Tijuana. Verdín states it had existed for a long time, but was sporadic. The Collective has success in the early 2000s, and the release of their first album The Tijuana Sessions Vol. 1. led to tours in the United States, Mexico, South America, Europe and Japan, playing venues from large clubs to cultural festivals (e.g. Coachella (USA), PepsiFest (Argentina), Roskilde (Denmark) and Expo Aichi 2005 (Japan), Festival Internacional Cervantino (Mexico) and the Vive Latino (Mexico)) to art galleries and wrestling arenas and even the prestigious Palacio de Bellas Artes in Mexico City. In 2005, Tijuana Session Vol 3 was released with four tracks by Clorofila as well as the design of the album cover. It was nominated for a Latin Grammy as Best Alternative Record. One of Clorofila’s songs on this album, Almada, was chosen for the video game FIFA 2005, and a track made in collaboration with Panoptica Olvidela compa was featured in the movie La Mujer de Mi Hermano.
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