Cleo Awards
| Clio Award | |
|---|---|
Clio Awards logo
|
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| Awarded for | creative excellence in advertising and design |
| Country | Worldwide |
| Presented by | Prometheus Global Media |
| First awarded | 1960 |
| Website | www.clioawards.com |
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.Time magazine described the event as the world's most recognizable international advertising awards.
The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments".
The Clios were first given in 1960, for excellence in television advertising, by the American TV and Radio Commercials Festival. Each winner received a gold Georg Olden–designed statuette. The competition was expanded to include work on international television and movies in 1966, and then radio ads, in the United States, in 1967.
The Clio Awards were acquired by Bill Evans in 1972 for $150,000 and the Clios became a profitable "for profit" company. At one point, the company's income was $2.5 million per year, being derived primarily from Clio nomination fees, of $70 to $100 per entry.
Evans expanded competition by including: U.S. Print advertising in 1971; International Print advertising in 1972; International Radio advertising in 1974; U.S. Packaging design in 1976; International Packaging design; and U.S. Specialty advertising in 1977.
In 1983, Evans continued to expand by acquiring U.S. Cable advertising in 1983.
The rules for the 1984 award required that a given entry appear publicly during the calendar year in 1983. In order to be eligible, Chiat/Day needed to run Apple Computer's 1984 commercial for the Macintosh computer prior to Super Bowl XVIII. In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho, after the normal sign-off, and recorded the broadcast in order to qualify.
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