City Central
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| Location | Liverpool, England, United Kingdom |
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| Developer | Liverpool Leisure and Stores Committee and Liverpool City Council |
| Management | Bill Addy, Chief Executive. |
| No. of stores and services | 630 |
| No. of anchor tenants | 8 |
| Total retail floor area | Total area: 198,000 m2 (2,130,000 sq ft) |
| Website | www.citycentralbid.com |
City Central is a Business Improvement District (BID) representing approximately 630 businesses in the retail and leisure heart of Liverpool city centre. The BID covers 49 acres and includes 61 streets: Bold Street, Church Street, Lord Street, the Cavern Quarter, Whitechapel, Williamson Square, Queen Square, Ranelagh Street and all inter-connecting streets. Key shopping centres located within the City Central area include: Cavern Walks, Clayton Square, Metquarter and St. Johns.
The BID raises a 1.2% levy on the annual business rates of its members to fund a five-year programme that enhances the public services of the local authority to provide a safe, clean, attractive and well promoted trading area within Liverpool city centre.
Its core aim is to enhance the experience for shoppers, visitors and workers to the city centre and establish the high standards necessary to support Liverpool’s reputation as a premier European city.
The BID sits under the umbrella of Liverpool BID Company and is a company limited by guarantee. It reports quarterly to an Executive Board and also to an Operating Board whose members are re-elected annually at its A.G.M. The BID will seek to enter a third term through a ballot of its members in May 2013, which would run until October 31, 2018.
In November 2013 the Chief executive Ged Gibbons was suspended, no explanation was given.
The concept of BIDs originated in North America where the initiative was developed in the 1970s.
In the UK a national BID pilot program was launched by the UK Government through the Regional Development Agencies. Liverpool Stores Committee and Liverpool City Council applied to establish City Central as a pilot BID in 2003.
The pilot period allowed businesses to understand the advantages and the role of BIDs within city centre management. Moreover, it gave enough time to develop business consultations, elaborate a proper business plan and strengthen networking and partnerships. Safety, event and marketing initiatives were established as tasters of a fully fledged BID.
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