Churchill Insurance Company
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| Wholly owned subsidiary | |
| Industry | Financial services |
| Founded | 1989 |
| Founder | Martin Long |
| Headquarters | Churchill Court, Bromley, United Kingdom |
| Products | Insurance |
| Parent | Direct Line Group |
| Website | www |
Churchill Insurance is a United Kingdom insurance company based in Bromley, London. Founded in 1989, as one of the country’s first direct car insurance companies, the company has expanded to offer a range of general insurance products. Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited.
Churchill is notable for its advertising, that features a talking nodding dog mascot.
Churchill Insurance Company Limited was launched by founder Martin Long in June 1989, as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later.
In 1994, it began the use of a bulldog as the company's mascot. In 1995, Churchill launched its first website, and a credit card. It also became the first United Kingdom insurer to offer motor insurance estimates, via interactive media kiosks. In 1996, Churchill was awarded Investors in People, and an ISO9002 accreditation. The same year, the nodding dog was introduced to its advertising. A new product was also launched, in the shape of breakdown cover.
In 1997, Churchill Insurance was named in Britain’s Best Employers for the first time, the year the company moved to its current headquarters, Churchill Court. Travel insurance and pet insurance products were also introduced. In October 1999, motorcycle insurance broker Devitt Insurance was acquired. The company also launched its first e-commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity and acquired NIG.
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