Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", and "All Stars") is the brand name for a pair of casual shoes developed and produced by Converse, which has been a subsidiary of Nike, Inc. since 2003.
The design of the Chuck Taylor All-Star has remained largely unchanged since its introduction. The shoes consist of a stitched upper portion, a toe cap usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas. This was intended to move along with sweaty gym socks and prevent blisters.
An improved model, the Chuck Taylor II, was announced by company management in July 2015. Incorporating Nike technology, it retains the outward appearance of the original while employing a modern lightweight material for the insole.
Converse Rubber Shoe Company was created by Marquis Mills Converse in 1908 in Malden, Massachusetts. In 1917, the company designed the forerunner of the modern All Star, marketed under the name "Non-Skids." The shoe was composed of a rubber sole and canvas upper and was designed to be a high performance athletic shoe for basketball players.
In 1923, American basketball player Charles "Chuck" Taylor joined a basketball team sponsored by the Converse Company called The Converse All Stars. Taylor held basketball clinics in high schools all over the country and while teaching the fundamentals of the game, he sold the All Star shoes. As a salesman and athlete for the company, Taylor also made improvements to the shoe he loved. His ideas for the shoe were designed to provide enhanced flexibility and support and also incorporated a patch to protect the ankle.
A variety of professional basketball players soon wore All Stars and they became the envy of all aspiring basketball players. Soon after, All Stars were being worn by athletes in the Olympics, and during World War II American soldiers began to wear All Stars while in training.