Chuck Porter (executive)

Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).

Chuck Porter was born on October 10, 1945 in Minneapolis, Minnesota. In 1967, he graduated from the University of Minnesota and in 2010, received the SJMC Alumni Society Award for Excellence (2009–10). After a brief stint in law school, Porter was a freelance copywriter for 16 years before joining the Crispin Agency in 1988. Porter is married and has three children.

After teaming up with Sam Crispin in Miami, Florida, in the late eighties, the pair formed Crispin & Porter and were profiled as one of the top 15 creative shops in the United States by Creativity Magazine.

Porter hired Alex Bogusky as an art director at Crispin & Porter in 1989. Bogusky later became a principal, and the agency was renamed Crispin Porter + Bogusky (CP+B).

Throughout the 1990s, CP+B produced numerous popular advertising campaigns, including those for Mini, Domino's Pizza and Burger King, using interactive media and viral marketing. The Subservient Chicken campaign, designed for Burger King's "Have it Your Way" ads, included a faux-interactive webpage (featuring a man in a chicken costume) that became a cult phenomenon. The firm also produced an aggressive anti-teen smoking campaign called Truth, which, while proving to be controversial, reduced middle-school smoking by 50%.

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