Chris Hoofnagle | |
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Residence | Berkeley, California |
Citizenship | American |
Fields | Privacy, computer crime, identity theft |
Notable students | Ashkan Soltani |
Known for | Survey research on consumer privacy, Federal Trade Commission |
Chris Jay Hoofnagle is an American professor at the University of California, Berkeley who teaches information privacy law, computer crime law, regulation of online privacy, and internet law. Hoofnagle has made notable contributions to the privacy literature through a set of surveys that establish that most Americans prefer not to be targeted online for advertising and that, despite claims to the contrary, young people care about privacy and take actions to protect it. Hoofnagle is the author of Federal Trade Commission Privacy Law and Policy, a history of the FTC's consumer protection and privacy efforts.
Chris Jay Hoofnagle has served as an advisor for several student projects at the University of California, Berkeley School of Information. He advised Ashkan Soltani and his colleagues on their article "Flash Cookies and Privacy".
Chris Jay Hoofnagle and Ashkan Soltani published a follow-up on this work in 2011 documenting the use of "HTTP ETags" to store persistent identifiers. This research was also published in the Harvard Policy Law Review as "Behavioral Advertising: The Offer You Cannot Refuse," and won the CPDP 2014 Multidisciplinary Privacy Research Award.
Chris Jay Hoofnagle has used research to propose policy solutions to privacy problems such as requiring lending institutions and payment firms to publicly report their internal statistics on fraud and identity theft. In 2007, the New York Times wrote about Chris Jay Hoofnagle's work on curbing identify theft.
Early in his career, he wrote an article highlighting the trend of federal law enforcement to use data aggregators to collect and analyze data on citizens. This work was featured in Robert O'Harrow's book No Place to Hide. Most recently, Hoofnagle has researched the consumer protection implications of "free" online services. With co-author Jan Whittington, Hoofnagle published two articles on free business models: "Unpacking Privacy's Price" and "The Price of 'Free': Accounting for the Cost of the Internet's Most Popular Price".