Choose Life license plates

Choose Life license plates are specialty license plates available in 29 states in the United States that express a pro-life message. The plates are the concept of Choose Life, Inc., a pro-life advocacy group based in Ocala, Florida. It was founded in 1997 by Randy Harris, a commissioner of Marion County, after he got an idea (when he noticed an environmental plate on the car in front of him, while stuck in traffic) to use specialty license plates as a way to raise funds for promoting adoption over abortion. The plates feature the phrase "Choose Life", a slogan used by the pro-life movement, and a child art-like drawing of two children.

In 1997, Choose Life, Inc. collected the 10,000 signatures and US$30,000 required under Florida law at the time to submit an application for a new specialty plate, and State Senator Tom Lee sponsored a bill in support of the tag's creation. The bill passed both houses of the Florida Legislature in early 1998, but was vetoed by then-Governor Lawton Chiles, who stated that license plates are not the "proper forum for debate" on political issues. While campaigning for the governorship later in 1998, Jeb Bush stated that, if elected, he would sign a Choose Life bill if approved by the legislature. Choose Life, Inc. went forward with the plate application again, and, after passing both houses, Governor Bush signed it into law on June 8, 1999. Since then, Choose Life, Inc. has been active in helping groups in other states pursue "Choose Life" license plates. As of April 30, 2010, Choose Life, Inc. reported that Choose Life license plates had raised over $12 million. On June 21, 2011, Florida Governor Rick Scott signed House Bill 501, which directs the funds from the plates directly to Choose Life, Inc.

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