Choice37

Choice37
Birth name	Robin Cho
Also known as	Robin, Choice
Born	Los Angeles, California, United States
Genres	Hip hop, K-pop, R&B
Occupation(s)	record producer, songwriter, DJ, MC
Instruments	Piano, Turntables, Vocals
Years active	1997–present
Labels	YG Entertainment
Associated acts	Longevity Crew, YG Family
Website	https://instagram.com/choice37/

Choice37 is an American-South Korean record producer, songwriter, dj, and mc. He became a producer for YG Entertainment in 2009. He has worked with some of the company's most notable artists including Big Bang, G-Dragon, Taeyang, T.O.P, 2NE1, Epik High, Lee Hi, WINNER, and iKON. He has DJ'd at UMF (Korea), WDF (Korea), Deadend (cakeshop Korea) and many YG Entertainment related events.

Choice37 was born and raised in Southern California where he was a part of hip-hop trio Longevity Crew. In 1997, he began his journey as a base producer with influences from artists such as Michael Jackson, A Tribe Called Quest, Bjork, Stevie Wonder and Quincy Jones. In 2008 he moved to South Korea where he was introduced to Yang Hyun Suk by mutual friend and producer Teddy Park. This eventually led to his becoming a part of YG Entertainment. Today he is one of the most important composers and producers for the company.

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